Student Project Topic	Description
Cradle-to-Cradle: A New Approach for Marketing Green Products to the Mass Consumer	Companies have generally treated green products as a small but profitable niche component of their overall marketing strategy, choosing to skim profits from consumers led to believe that sustainability and price are directly proportional. Yet as individuals become increasingly informed about environmental challenges, firms will find that consumer and regulatory pressures compel them to adapt their marketing strategies to the mass market to survive – a market with significantly different needs, tastes, and preferences. This research topic explores three fundamental marketing questions that need to be reconsidered in light of the unique circumstances surrounding the current state of green products, as well as how a cradle-to-cradle approach can be used to realistically address the challenges that companies face in implementing their answers. + View project summary    + Download presentation
The Role of the Military in Building Global Prosperity	Explores unconventional ways in which the US military can influence global prosperity. It demonstrates the intimate connection between security and economic growth, and develops a strategic framework for cross-sector partnerships. The study illustrates a process for analyzing comprehensive development solutions for low income populations in Bogota, Colombia, as an example of a process that can be applied in other geographies and contexts. + View project summary   + View research paper
Unleashing the Potential of the Millennial Generation	As a new generation of highly skilled knowledge workers enters the workforce, managers are increasingly challenged by how to relate to and incent the millennials. Our research discusses this group’s unique characteristics and strengths, and then analyzes how to attract, retain, and inspire millennials who have the potential to be the most productive and innovative generation to ever enter the workforce. + View project summary    + View research paper
From Consumer to Producer: Next Generation Value Creation at the Base of the Pyramid	Businesses targeting the BOP have historically viewed people as consumers with burgeoning aggregate buying power. Popular media, such as CK Prahalad’s Fortune at the Bottom of the Pyramid, have encouraged the perspective that the BOP wields significant business opportunity. Meanwhile, economic development at the BOP has long taken the form of philanthropy, and, in recent decades, has begun to transform with the popularization of microfinance and microenterprise initiatives. As global consciousness moves away from the traditional aid model towards enterprise solutions to poverty, businesses should consider the BOP not only as power-wielding consumers, but also as wealth-creating producers. Our research will investigate patterns of consumer producerism that have created value for businesses targeting the BOP, while concurrently building wealth and prosperity among BOP consumers themselves. + View project summary    + View video + Download presentation
Prevention and Partnerships: What is the Right Mix for the Next Generation of Health and Wellness	As scarce resources are poured into the treatment of devastating, preventable diseases throughout the world, we cannot help but wonder if there is opportunity to shift focus from treatment to prevention. Given that partnerships have worked well in the treatment space, this research topic seeks to better define the importance of partnerships in prevention and explore how it can be used to shift the focus of the healthcare system from treatment to prevention. Focus will be given to discussing what partnership models are most effective and understanding the trade-offs that are made between prevention and treatment and how this influences various stakeholder incentives and goals. + View project summary   + View research paper

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